Professionals in the international flooring industry

Professionals in
the international
flooring industry

Meet our highly experienced team in the international flooring industry

The Innovations4Flooring team consists of highly experienced international flooring industry professionals with backgrounds in leading global flooring companies as well as in the areas of R&D and patent processes.

Meet the I4F team

John Rietveldt


Leading the company is John Rietveldt, who previously worked as global president for Tarkett, world market leader in hard flooring.

Matthieu Dekens


Chief Operating Officer, Matthieu Dekens joins I4F from Ideal Standard Int. where he was VP, sales and marketing. Previously, he spent ten years at Tarkett as Managing Director, UK and France, and business unit leader, vinyl floors category, western Europe.



Kees Verhaaren


As CFO, Kees Verhaaren oversees the financial management of I4F’s licensing business, companies and partnerships. Previously, Kees spent eleven years at Unilin where he was Finance Director of Unilin’s IP company and Manager of Mohawk Group companies in Luxembourg and the Netherlands.

Eddy Boucké


Heading up R&D is Eddy Boucké, technical founder of Berry Floors. Eddy previously worked as a consultant at Vålinge and Kronospan.

David Song

Licensing Director

Licensing Director, David Song is a Chinese national with vast global flooring industry experience.  Previously, David spent close to eight years at Unilin in charge of its licensing in Asia.

Gijs Rooijens

Legal Counsel

Legal Counsel, Gijs Rooijens is an experienced legal counsel. He worked in the past for leading law firms in the Netherlands and the US (Nauta Dutilh and Davis Polk).