– Ten years at Tarkett; led vinyl floor category, western Europe
– Seasoned executive with extensive commercial and sales growth experience

WILLEMSTAD, CURAÇAO – I4F, a group of companies providing patents and technologies to the flooring industry, today announced that it has appointed Matthieu Dekens as its Chief Operating Officer, with immediate effect. Mr. Dekens’ main focus is to accelerate demand for I4F’s technologies with the global top fifty retailers as well as to maintain and establish business relationships with flooring manufacturers.

Mr. Dekens joins I4F from Ideal Standard International, a European leader in bathroom solutions, where he was Vice President Sales and Marketing as well as a member of the company’s management board, reporting to the CEO. During his eleven-year tenure there, he also held the roles of general manager, cluster leader and sales leader for the EMEA region working out of France, Italy and Group HQ in Belgium. Previously, he spent ten years at Tarkett in various positions including Managing Director of UK and France. He was also business unit leader, for Tarkett’s vinyl floors category for western Europe, based out of Luxembourg.

A French national, Mr. Dekens holds a post graduate Masters degree in international trade and negotiation from the University of Valenciennes, France.

John Rietveldt, I4F’s CEO, says, “We are delighted to welcome Matthieu to the I4F team. Having had the pleasure of working with Matthieu before – both at Ideal Standard International and Tarkett – I have no doubt in his ability to hit the ground running. Matthieu’s extensive international and commercial experience in the flooring and construction industries will accelerate I4F’s drive on market expansion and the commercial development of our patent portfolios.”

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